• April 5, 2019

SMART VALOR was founded on the 11th of April 2017 in a small town in Switzerland, Zug – Later know as Crypto valley. The term Crypto Valley has gained a lot of momentum in recent years to describe the region in Switzerland that attracts international cryptocurrency and blockchain companies. Zug, both a city and a canton, is in the centre of this region and is home to over 600 blockchain companies, according to the CV Maps. The origins of Switzerland's blockchain boom are in Zug, but the borders of Crypto Valley go beyond the canton and across Switzerland and Liechtenstein. While over half of Blockchain companies are based in the canton of Zug, Crypto Valley extends to many other Swiss cantons: 42 are now in Geneva and 39 in Ticino. Switzerland's neighbouring microstate of Liechtenstein registers 38 crypto companies

Born in during this incredible BOOM, where is SMART VALOR two years down the line? How has the project grown and what can we expect to see in the future?

Nurtured by an organisation with 40,000+ customers network accessible, 400,000 end users accessible, 155+ countries accessible and 7 Labs strategically positioned across the globe... SMART VALOR was welcomed with open arms into the Thomson Reuters Incubator.

The benefits of being incubated in the Thomson Reuters Labs were plentiful, ranging from their mentorship which provided insights and hands-on advice from a diverse network of industry insiders, technology leaders and business experts to the access of some proprietary content and technology sandbox. Reuters was also able to provide introductions to enable access to a global network of the most relevant customers, partners and investors. This included co-development opportunities to participate in co-creation initiatives with Thomson Reuters, academia, customers, and other start-ups, growing the SMART VALOR network exponentially. But all good things do come to an end and after the one year incubation period SMART VALOR was able for the first time to reach out into and truly show what all the hard work and development was worth!

This lead to the creation of a great strategic partnership in Asia, SMART VALOR entering the Axonomy accelerator.

SMART VALOR and Axonomy jointly announced that the investment fund under Axonomy invested in the project and established a collaboration with SMART VALOR in November 2018. Axonomy ( is a blockchain ecosystem where the Axonomy community, investment funds and service providers all work together to facilitate the healthy and compliant growth of the blockchain industry. This has enabled SMART VALOR to truly scale growth within Asia and many other emerging markets.

Thanks to the support of these entities SMART VALOR has been able to accomplish a lot, below is an extract of the milestones completed and those that are in progress:


Phase - Q2 2017 - Q1 2018
  • ✓ Marketplace prototype fully functional on private chain
  • ✓ Financial Intermediary application submitted (CH)
  • ✓ 1st round of pre-sale completed (2M VALOR)
  • ✓ Established Crypto Summit - Switzerland’s largest conference
  • ✓ Selected by Thomson Reuters for Incubator
  • ✓ Received Financial Intermediary Status in Switzerland

Phase 2 - Q2 2018 - Q3 2018
Operational Readiness (MILESTONE ACHIEVED)
  • ✓ Development of core platform components completed
  • ✓ Opened office in Munich (Germany)
  • ✓ 2nd of pre-sale closed (5M VALOR)
  • ✓ Registered crypto-fiat exchange in Liechtenstein

Phase 3 - Q4 2018 - Q1 2019
Platform soft Launch- Stage One (CURRENT IMPLEMENTATION STATUS)
  • ✓ Exchange and custody ready for operations launch
  • ✓ Platform opened for early access
  • ✓ 3rd round of pre-sale and ICO
  • ✓ Submitted banking license application in Liechtenstein
  • » Listing of VALOR and Top 5 cryptocurrencies and CHFt

Phase 4 - Q2 2019 - Q4 2019
Full platform Launch-Stage Two
  • » SMART VALOR Protocol
  • » Banking License in Liechtenstein received
  • » Security tokens exchange activated along receival of Organized Trading Facility
  • » First security tokens backed by shares, VC, real estates, etc
  • » 75 full time employees
  • » New office opened in Hong Kong

Phase 5 - 2020 onwards
Decentralized Marketplace
  • » Rapid expansion of listed tokens
  • » Functionality for decentralized, compliant trading is extended to securities and becomes primary method for less liquid assets (global pooling of liquidity)
  • » VALOR network includes similar platforms in the US and Asia, enabling cross-platform listings and distribution
  • » Advanced functionality for incentivizing decentralized value creation
  • » Large ecosystem established driving the open source

More information about SMART VALOR available at: